Videos captivate your audience. Their big advantage is in their ability to passively hold your viewer’s attention.
Reach More of the Senses
While learners have different learning styles, all benefit from multiple senses being involved in the learning. Videos teach and promote better retention than still images or reading alone. Combining site, sound, and reading in a video and you activate more neural pathways in viewer’s brain.
Inform and Motivate
Videos that inspire and entertain are the most effective. Your videos can help viewer’s learn something new, stimulate their interest, and give them hope for solving their problems.
Make a Connection
Videos also allow you audience to emotionally connect with you. This can be done through your branding, messaging, or actual video of you.